The New York Times reportedly just bought a tech review website

Get ready for all the tech reviews fit to print.

The New York Times has reportedly acquired The Wirecutter, an online product review website focused on technology and consumer goods. 

Recode first reported the deal, and said the Times is paying more than $30 million for the website.

The acquisition comes as the Times is working toward a lofty goal of doubling its digital revenue to $800 million by 2020. The company has found some success with its online subscription model but is suffering from the same print slowdown as the rest of the newspaper industry.

The Wirecutter operates on a different model from most online publications. Instead of selling display ads, the company relies on people to click on links of the products they review. The site then makes money when people buy those products based on the traffic Wirecutter sends. Read more...

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via Mashable

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